Fresher Coffee Beans for a Better Tasting Coffee
Fresh foods tastes better and coffee is no exception. The freshness of coffee relies not only being freshly brewed but freshly brewed with just roasted coffee beans. With this guiding principle and due to intense competition inherent in the coffee shop industry, many major as well as specialty market players are scrambling to produce better tasting coffee for discerning taste buds.
For a fresher coffee experience, as soon as the coffee beans are harvested, they are roasted and blended before they are vacuum sealed to ensure they arrive at the shops as fresh as it came out from the roaster. Then they are packed and deliver to the coffee shops straight from the roaster and the beans are consumed the as fast as it was delivered to ensure that the beverages are made from just roasted coffee beans. Coffee beans that do not make it to the standard holding time is then disposed.
